A stubbie holder, put simply, is an insulated sleeve which goes around a cold beer or cool drink … to keep it as cold as possible, for as long as possible.
In Australia a 375ml bottle of beer is called a stubby so when beer coolers were first introduced to the Australian public the name can holder from the USA evolved to be called a stubbie holder down under.
In the 1980 the only promotional stubbie holder or custom designed stubbie available to keep your beer cooler was called a cooler and was made out of white styrene foam which was very cumbersome and rigid, as a result it did not print easily and you could not fold it up and put it in your pocket.
It was not popular because of these latent defects as it did not quite do the job that it was intended for, a can cooler to be effective needs to hug the bottle or can tightly.
In the mid 1980 one company claimed to have brought in the first neoprene cooler from the USA.
The truth be told neoprene stubbie holders is an Australian enervation. The Mr stubby of all stubbies was developed by Australians for the local market and was introduced first during the 1983-1984 Ashes Series and became the most sort after cooler.
Since those first stubbie holders flew off the shelf, neoprene stubbie holders have become the preferred way for keeping your favourite beer or can cooler.
Today neoprene is the most sought after product for cooling beers, cans, wine and many other liquid beverages. Therefore pretty much every other idea for keeping the can cooler cannot outperform the quality and feel of the fabric coated neoprene.
Today innovative printing techniques created by modern technology have clearly seen this amazing product rise to become the #1 promotional product in Australia.
Promotional stubbie holders have become a collectible product and personal drinking accessory in Australia.
